privacy policy

This Privacy Policy (the “Policy”) sets out the basis on which Noufera (“we”, “us”, “our”) collects, uses, discloses, and protects your personal information when using our website (the “Site”). It also explains who has access to your data, your rights regarding your information, and how you can contact us for any queries. By using the services provided on this Site, you expressly agree to be bound by the terms of this Policy and consent to our collection, usage, and sharing of your information as described herein. If there is any conflict between this Policy and the data protection laws of Pakistan, those laws will prevail.

We reserve the right to amend, update, or replace this Policy at any time without prior notice. Changes take effect immediately upon posting on the Site. Please review this Policy periodically for any updates.

1. Information We Collect

We collect two types of information from our users:

• Personal Information: Information that identifies you as an individual, which may include:

• • Full name
  • Email address
  • Phone number
  • Shipping and billing addresses
  • Payment details (processed securely through third-party payment gateways)
  • Purchase history and transaction details
  • Interests and preferences shared through surveys or account settings

• General Information: Non-identifiable data collected automatically when you visit our Site, such as:

• • IP address
  • Browser type and device information
  • Date and time of access
  • Length of time spent on the Site
  • Pages visited and browsing behavior
  • Referral website information

2. How We Use Your Information

We use the information collected for the following purposes:

• Order Fulfillment: Processing, verifying, and delivering your purchases
• Customer Support: Responding to inquiries and providing after-sales service
• Account Management: Managing your profile and purchase history
• Marketing Communications: Sending newsletters, promotional offers, and product updates via email, SMS, and social media
• Personalization: Tailoring content and product recommendations based on your preferences
• Website Improvement: Analyzing traffic and usage to improve our Site’s performance
• Market Research: Conducting surveys to understand customer needs and interests
• Legal Compliance: Fulfilling legal obligations and preventing fraudulent activities

3. Information Sharing and Disclosure

We respect your privacy and only share your information in limited circumstances:

• Payment Processors: Securely processing transactions via trusted third-party gateways
• Shipping Partners: Facilitating product delivery through partners like Blue-Ex Courier
• Marketing Services: Collaborating with third-party tools for targeted advertisements and campaigns
• Analytics Providers: Monitoring website traffic and user behavior
• Legal Authorities: Complying with legal requests or protecting our legal rights

We do not sell, rent, or trade your personal information to third parties.

4. Cookies Policy

Our Site uses cookies to enhance your browsing experience. Cookies are small files stored on your device that help us recognize repeat visitors, track user activity, and save your preferences. By continuing to use our Site, you consent to the use of cookies. You can manage or disable cookies through your browser settings.

5. Data Security

We take the security of your personal information seriously and implement industry-standard measures to protect it:

• Secure Connection: SSL encryption for safe data transmission
• Access Control: Restricting access to authorized personnel only
• Third-Party Compliance: Partnering with service providers who adhere to data protection standards

Despite our efforts, no data transmission over the internet can be guaranteed as 100% secure. You acknowledge that you provide your personal information at your own risk.

6. Third-Party Links

Our Site may contain links to third-party websites for your convenience. We are not responsible for the privacy practices, content, or security of these external sites. Please review their privacy policies before providing any personal information.

7. Jurisdiction and Governing Law

This Policy and your use of the Site are governed by the laws of Pakistan. Any disputes arising from this Policy or our handling of your personal information shall be subject to the exclusive jurisdiction of the courts in Pakistan.

8. Contact Information

For questions, concerns, or to exercise your rights under this Policy, please reach out to us at info@noufera.com